Detours
Design an enticing and dependable experience for layover passengers at O'hare airport.
USER JOURNEY
We found that the layover journey has several different stages and people’s activities, anxieties, ambitions and attitudes are different in every stage. And analyzed the state of mind that travelers are in at every stage and discovered that there will be room for improvement.
We defined the ideal state based on traveler’s ambitions and findings from our research. To meet the requirements in this ideal state, we created ”how might we”-statements to help us in the following synthesis process.
LAYOVER JOURNEY MODES POSITION MAP
We created 2by2 diagram, Serendipity in our language means “unplanned, but pleasant“. It’s something positive that you don’t anticipate, and therefore creates powerful memories.Planning in contrast is a very cold activity. On the y-axis, we added knowledge andinformation. Information is utilitarian and unprocessed; knowledge is created when the information gets qualified by personal experience.
PROROTYPING
Detours moves the airport closer to city Chicago in the minds of visitors by providing customized trips in the city through an interactive system.
SOLUTION
INTERACTION DESIGN, IIT INSTITUTE OF DESIGN, 2013 FALL
Professor: Anijo Mathew
Stake Holder: Choose Chicago
Teammates: Amy Huang, John Lee, Charit Shih, Karolina Kholer,Leon Hovanesian II