Myanmar Mobile money & Micro Finance
Identified pilot opportunities concept from previous research (Products, services, features) that addressed financial inclusion needs for the poor in Myanmar. The project started with a review of existing research in the market. The iterative prototyping and design process include primary research to help test and evaluate the potency of the concepts.
Mobile phone behavior Research
“Farming is labour intensive and the benefits are not great. However, it's the only things we know and we want things to be different for our children.”
“Even to save 200 kyat (0.2 US dollars) per day, I am struggling. The amount is not substantial enough to save in a bank.”
“I USE ALL 10 LAKHS OF THE DECEMBER AGRICULTURAL LOAN TO PAY MY SON’S SCHOOL FEES.”
Financial Literacy & Product evaluation, Prototyping
Financial Literacry Testing
With Thanks to
Jan Chipchase, Lauren Serota, Ole Stobbe from Studio D
Jim Taylor, Debbie Aung Din, Su Mon, Ma Yin,
Zaw Zaw, Ko Htet , Aung koko, Ko Maung from Proximity Design
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